About
Expertise and Achievements:
• In-depth Experience: Over six years in academia, specializing in service research and neuromarketing, with significant contributions to understanding consumer behavior and brand image through innovative approaches.
• Recognition: Published in high-impact, peer-reviewed journals, with several articles in renowned journals such as Marketing Intelligence & Planning and Journal of Retailing and Consumer Services. My research has garnered attention for its impact on marketing theory and practice.
• Leadership: Active in academia and research, I have contributed to curriculum development, served as a research coordinator, and engaged in various academic and administrative roles at Hazara University.
Services Offered: I offer specialised consultancy and research services in management sciences and marketing, including:
• Service Research: Expertise in service research and neuromarketing, with a focus on advancing service-dominant logic.
• Consumer Behaviour Analysis: Insights into consumer behaviour through innovative research methods.
• Academic Mentorship: Guidance on research projects, academic writing, and curriculum development.
My commitment to advancing marketing research and education ensures that I provide both cutting-edge solutions and practical insights. For expert consultation and collaboration in management sciences and marketing, please feel free to reach out.
Expertise
Researches
Powered by Google ScholarTITLE | CITED BY | YEAR |
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The mediating role of transformational leadership in the relationship between cultural intelligence and employee voice behavior: A case of hotel employees
B Afsar, A Shahjehan, SI Shah, A Wajid
International Journal of Intercultural Relations 69, 66-75
|
144 | 2019 |
Observing viewers’ self-reported and neurophysiological responses to message appeal in social media advertisements
A Wajid, MM Raziq, QM Ahmed, M Ahmad
Journal of retailing and consumer services 59, 102373
|
38 | 2021 |
Value co-creation through actor embeddedness and actor engagement
A Wajid, MM Raziq, OF Malik, SA Malik, N Khurshid
Marketing Intelligence & Planning 37 (3), 271-283
|
36 | 2019 |
A meta-analysis of smartphone addiction and behavioral outcomes
A Shahjehan, SI Shah, JA Qureshi, A Wajid
International Journal of Management Studies 28 (2), 103-125
|
10 | 2021 |
Co-creating organizational performance and project success through customer participation, requirement risk and knowledge integration: a multi-study evidence
M Tabassum, MM Raziq, JL Rice, FM Borini, A Wajid
Benchmarking: An International Journal 31 (5), 1611-1642
|
3 | 2024 |
Actor roles emergence through actor engagement: an SD logic perspective
A Wajid, OS Paracha, MM Raziq
Journal of Business & Industrial Marketing 39 (4), 794-807
|
2024 | |
Consumer Behaviour towards Social Media under COVID-19: A Multi-Study Evidence from Pakistan
QM Ahmed, A Wajid, MA Nazir, T Ahmad
Foundation University Journal of Business & Economics 7 (2), 29-45
|
2022 | |
Linking Actor Roles with Role Readiness and Actor Engagement In An Entrepreneurial Service Context
A Wajid, MM Raziq, O Sadiq Paracha
Academy of Management Proceedings 2022 (1), 13885
|
2022 | |
Foreign MNE Subsidiary Emergence, Strategy, Contribution, and Sustainability Practices in Pakistan
MM Raziq, A Wajid
Proceedings of 1st International Conference on Business, Management & Social …
|
2021 | |
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