About
I am Dr. Anees Wajid, a dedicated academic with a Ph.D. in Management Sciences from COMSATS University, Islamabad. Currently, I serve as a Lecturer in the Department of Management Sciences at Hazara University, Mansehra, where I have been contributing to teaching and research for over six years. My research interests encompass service research and neuromarketing, with a particular focus on advancing service-dominant logic as a meta-theory in marketing.
Expertise and Achievements:
• In-depth Experience: Over six years in academia, specializing in service research and neuromarketing, with significant contributions to understanding consumer behavior and brand image through innovative approaches.
• Recognition: Published in high-impact, peer-reviewed journals, with several articles in renowned journals such as Marketing Intelligence & Planning and Journal of Retailing and Consumer Services. My research has garnered attention for its impact on marketing theory and practice.
• Leadership: Active in academia and research, I have contributed to curriculum development, served as a research coordinator, and engaged in various academic and administrative roles at Hazara University.
Services Offered: I offer specialised consultancy and research services in management sciences and marketing, including:
• Service Research: Expertise in service research and neuromarketing, with a focus on advancing service-dominant logic.
• Consumer Behaviour Analysis: Insights into consumer behaviour through innovative research methods.
• Academic Mentorship: Guidance on research projects, academic writing, and curriculum development.
My commitment to advancing marketing research and education ensures that I provide both cutting-edge solutions and practical insights. For expert consultation and collaboration in management sciences and marketing, please feel free to reach out.
Expertise and Achievements:
• In-depth Experience: Over six years in academia, specializing in service research and neuromarketing, with significant contributions to understanding consumer behavior and brand image through innovative approaches.
• Recognition: Published in high-impact, peer-reviewed journals, with several articles in renowned journals such as Marketing Intelligence & Planning and Journal of Retailing and Consumer Services. My research has garnered attention for its impact on marketing theory and practice.
• Leadership: Active in academia and research, I have contributed to curriculum development, served as a research coordinator, and engaged in various academic and administrative roles at Hazara University.
Services Offered: I offer specialised consultancy and research services in management sciences and marketing, including:
• Service Research: Expertise in service research and neuromarketing, with a focus on advancing service-dominant logic.
• Consumer Behaviour Analysis: Insights into consumer behaviour through innovative research methods.
• Academic Mentorship: Guidance on research projects, academic writing, and curriculum development.
My commitment to advancing marketing research and education ensures that I provide both cutting-edge solutions and practical insights. For expert consultation and collaboration in management sciences and marketing, please feel free to reach out.
Expertise
Publications
Powered by Google Scholar| TITLE | CITED BY | YEAR |
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The mediating role of transformational leadership in the relationship between cultural intelligence and employee voice behavior: A case of hotel employees
B Afsar, A Shahjehan, SI Shah, A Wajid
International Journal of Intercultural Relations 69, 66-75
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144 | 2019 |
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Observing viewers’ self-reported and neurophysiological responses to message appeal in social media advertisements
A Wajid, MM Raziq, QM Ahmed, M Ahmad
Journal of retailing and consumer services 59, 102373
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38 | 2021 |
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Value co-creation through actor embeddedness and actor engagement
A Wajid, MM Raziq, OF Malik, SA Malik, N Khurshid
Marketing Intelligence & Planning 37 (3), 271-283
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36 | 2019 |
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A meta-analysis of smartphone addiction and behavioral outcomes
A Shahjehan, SI Shah, JA Qureshi, A Wajid
International Journal of Management Studies 28 (2), 103-125
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10 | 2021 |
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Co-creating organizational performance and project success through customer participation, requirement risk and knowledge integration: a multi-study evidence
M Tabassum, MM Raziq, JL Rice, FM Borini, A Wajid
Benchmarking: An International Journal 31 (5), 1611-1642
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3 | 2024 |
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Actor roles emergence through actor engagement: an SD logic perspective
A Wajid, OS Paracha, MM Raziq
Journal of Business & Industrial Marketing 39 (4), 794-807
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2024 | |
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Consumer Behaviour towards Social Media under COVID-19: A Multi-Study Evidence from Pakistan
QM Ahmed, A Wajid, MA Nazir, T Ahmad
Foundation University Journal of Business & Economics 7 (2), 29-45
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2022 | |
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Linking Actor Roles with Role Readiness and Actor Engagement In An Entrepreneurial Service Context
A Wajid, MM Raziq, O Sadiq Paracha
Academy of Management Proceedings 2022 (1), 13885
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2022 | |
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Foreign MNE Subsidiary Emergence, Strategy, Contribution, and Sustainability Practices in Pakistan
MM Raziq, A Wajid
Proceedings of 1st International Conference on Business, Management & Social …
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2021 | |
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