About
I am Dr Qasim, a dedicated academic, researcher with over 12 years of experience in academic and commercial sector with focus on marketing field. I hold a PhD in the filed of marketing from Universiti Utara Malaysia, where I focused my research on in-app advertisement acceptance among educated Pakistani youth.
My key areas of expertise include: Application of digital advertisements and computing technology.
My research interests include: app based advertisements, marketing and consumer behavior towards technology.
As a passionate academic, I have taught a diverse range of courses, including Consumer Behavior, Managing Innovation and Product Development,
Marketing Data: Measurement and Analysis, Marketing of Telecom and IT Products, Advances in Marketing Research, Electronic Commerce, management Information System, Global Business Management, Report Writing.
I believe in fostering an interactive learning environment where students can engage critically with the material. My teaching philosophy emphasizes experiential learning through collaborative projects and use of innovative approaches.
I am particularly excited about ExpertGate’s mission to reinvest 50% of its profits into educational programs for underprivileged communities. This aligns with my commitment to social impact and ensuring that knowledge is accessible to all. I am keen on offering my expertise as a consultant and supervisor for impactful projects, and I look forward to leading course to share my knowledge with a global audience.
Currently, I am available for consultation and course opportunities and am particularly interested in social impact initiatives, innovative technologies, and interdisciplinary collaborations. I am enthusiastic about the opportunity to connect with professionals worldwide through ExpertGate, where we can collaborate to drive positive change and make a meaningful impact.
Expertise
Researches
Powered by Google Scholar| TITLE | CITED BY | YEAR |
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Privacy of internet users in the era of transformative marketing
M Farooq, QA Qureshi
Journal of Management Practices, Humanities and Social Sciences 4 (2), 25-28
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8 | 2020 |
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Determinants of brand loyalty among late movers of motorbike industry in district Haripur, Pakistan: a brand romance perspective
W Ali, I Qadir, RA Khuhro, QA Qureshi
University of Haripur Journal of Management (UOHJM) 2 (1), 133-144
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7 | 2017 |
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Factors affecting adoption behavior for Tablet device among computer users in Pakistan
R Khuhro, Q Qureshi, A Humayon, S Tahir, A Khan
Management Science Letters 6 (12), 723-734
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6 | 2016 |
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Relevance, confusion, entertainment and skepticism towards advertising
RA Khuhro, QA Qureshi, AA Humayon, MN Yasin, F Javed
International Journal of Economics, Commerce and Management 3 (3), 1-9
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5 | 2015 |
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Consumer perceived value of collaboration vs. Incentives in the context of in-App ads: digital natives vs. Digital immigrants
QA Qureshi, NAM Noor, S Hassan
International Journal of e-Collaboration (IJeC) 18 (1), 1-22
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1 | 2022 |
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Self-service technologies at the bottom of the pyramid
RA Khuhro, QA Qureshi, S Tahir, A Khan
University of Haripur Journal of Management (UOHJM) 1 (2), 125-132
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1 | 2016 |
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Social Impact of War on The Characters of A Thousand Splendid Suns By Khaled Hosseini
S Tahir, QA Qureshi, N Riaz, I Waheed
The Regional Tribune 3 (1), 201-212
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2024 | |
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FACTORS INFLUENCING ACCEPTANCE OF CHATGPT AMONG STUDIOUS STUDENTS FOR ACADEMIC PURPOSES
S Tahir, N Riaz, QA Qureshi
Sarhad Journal of Management Sciences 10 (1), 105-122
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2024 | |
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Signs and Symbols: A Semiotic Exploration of Visual Media and Its Underlying Ideologies
N Riaz, QA Qureshi, S Tahir, I Waheed
Journal of Arts and Linguistics Studies 2 (2), 705-725
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2024 | |
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Pragmatic Analysis of Evasion Strategies in Pakistani Political Talk Shows
N Riaz, S Tahir, QA Qureshi
Journal of Arts and Linguistics Studies 2 (2), 551-568
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2024 | |
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Moderating Factors Affecting Intention to Access In-App Advertisements
QA Qureshi, ABM Noor, B Hassan
Global Journal Of Emerging Sciences 1 (4), 337-348
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2019 | |
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Exploring the Research Landscape of Artificial Intelligence Integration with Business Management: A Bibliometric Analysis from 1994-2023
M Farooq, YY Yen, HQ Buzdar, QA Qureshi
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