About
An FHEA qualified, self-driven, ambitious academic with the ability to meet deadlines and perform accurate recording and analysis has enjoyed success at an educational institution in working life thus far, seeking her next teaching position. Prepared to work with university policies.
An inspiring and highly experienced business Associate professor on developing and supporting the students. A sincere and organised team member keenly contributed to the growth of her employer institution. A published Associate Professor whose interests include AI, F-commerce, Case studies, and Consumer Behaviour.
Enjoys and finds pleasure in transferring knowledge. Thrive and take pleasure in a challenging working environment and take pleasure in empower and enable students to become competent, successful, and confident individuals through the learning process.
Expertise
Consultation (1)
BBA, MBA, and PhD level Supervision
Active
Business & Finance
$50/hr
Over the past decade, this author has supervised BBA, and MBA students during the completion of their theses and work placements. The author possesses seven years of teaching experience in the UK higher education sector within a multicultural environment. To enhance pedagogical skills, the author completed the PTLLS Level 4 Certificate (UK) Award in Education and Training (AET) under the High-Field Awarding Body for Compliance. In recognition of teaching proficiency, the author was awarded a Fel... More
Over the past decade, this author has supervised BBA, and MBA students during the completion of their theses and work placements. The author possesses seven years of teaching experience in the UK higher education sector within a multicultural environment. To enhance pedagogical skills, the author completed the PTLLS Level 4 Certificate (UK) Award in Education and Training (AET) under the High-Field Awarding Body for Compliance. In recognition of teaching proficiency, the author was awarded a Fellowship in the Higher Education Academy (FHEA). Regarding continuous professional development (CPD), the author regularly participates in various training programmes and workshops. Additionally, the author attends several international conferences in the UK, Romania, India, and Bangladesh. During doctoral studies in the UK, the author acquired knowledge in diverse research methodologies and data analyses, including quantitative research, case studies, SPSS, Smart PLS, Structural Equation Modelling, Systematic Literature Review (SLR), and data triangulation. The author's areas of expertise encompass Marketing, Consumer Behaviour, Service Marketing, Strategic Marketing, AI, F-commerce, and Case Studies. Currently, I want to supervise PhD scholars.
In addition to the academic domain, I possess the capability to provide instruction in corporate level consumer satisfaction and retention, customer services, business proposal development, innovative business strategies, and related areas. Less
Researches
Powered by Google Scholar| TITLE | CITED BY | YEAR |
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Is Chatgpt a menace for creative writing ability? An experiment (2023)
AC Niloy, S Akter, N Sultana, J Sultana, SIU Rahman.
Journal of Computer Assisted Learning, https://doi.org/10.1111/jcal.12929
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49 | 2023 |
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Why do students use ChatGPT? Answering through a triangulation approach.
MAH Ahnaf Chowdhury Niloy, Md Ashraful Bari, Jakia Sultana , Rup Chowdhury ...
Computers and Education: Artificial Intelligence. 6 (1), doi.org/10.1016/j …
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40 | 2024 |
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Changes in Consumer Purchasing Behavior Due to COVID- 19 Pandemic. (2021)
S Akter, T Ashrafi, V Waligo
Journal of Marketing and Consumer Research. 77 (3), 33-46
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32 | 2021 |
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The Role of Children in The Family Buying Process: A Comparative Analysis between The British Bangladeshi and Bangladeshi Families.
S Akter
Published Ph.D. Thesis. School of Management, Cardiff Metropolitan University.
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7 | 2017 |
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Ethical Considerations in AI-Powered Content Writing: A Case Study in a Developing Country.
S Akter, JF Shetu, FB Mahbub, NT Nuha
Int. J. of Business Forecasting and Marketing Intelligence
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2025 | |
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THE HIDDEN KEYS TO CUSTOMER SATISFACTION IN THE BOOMING CLOUD KITCHEN INDUSTRY OF BANGLADESH.
A Rahaman, S Akter, T Ashrafi
Journal of Quantitative Methods for Economics and Business Administration …
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2025 | |
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The transformative role of AI in reshaping employment trends across South Asia
A Rahaman, S Akter
Romanian Journal of Economics 59 (2), 48-71
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2024 | |
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The Effects of Artificial Intelligence and Machine Learning in Consumer Behaviour, Demand Prediction and Chatbots in the realm of Digital Marketing.
S Akter, MF Talukder, T Ashrafi, F and Ahmed
Int. J. of Business Forecasting and Marketing Intelligence
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2024 | |
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Hooked by Curiosity: The Zeigarnik Effect Amplifying Customer Loyalty and Brand Advocacy through Thumb Stopper Advertisements.
S Akter, NMK Arko, A Taj
Turkish Journal of Marketing
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2024 | |
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Investigating the Key Drivers of Bangladeshi Individuals Pursuing Medical Care Abroad
Salma Akter , Md Azmol Fuad Talukder, Taj Ashrafi
BUFT Journal of Business & Economics (BJBE) 5 (1), 1-28
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2024 | |
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Impact of Ukraine-Russia War on Online Business in Bangladesh: A Case Study on Book-O-Pedia.
FBM Salma Akter, Jannatul Ferdous Shetu
Kardan Journal of Economics and Management Sciences (KJEMS), 7 (1)
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2024 | |
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The Relationship Between Geopolitical Tensions and Global Trade: An Analysis of the Effect of Russia-Ukraine Conflict on the Bangladeshi Brand Casio Metal.
Akter, S., Ashrafi, T., Mim, T. A.
Malaysian Journal of Business and Economics (MJBE). 6 (1)
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2024 | |
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Exploring the Potential of Wind Power for a Sustainable Future in Bangladesh: A Journey towards Green Energy.?
S Akter, TR Sizan, T Ashrafi
The International Conference "Resilience and Competitiveness of the National …
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2024 | |
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A Study of the Effects of Artificial Intelligence on Employment Trends in South Asia: A Case Analysis.
A Rahaman, S Akter
The International Conference "Resilience and Competitiveness of the National …
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2024 | |
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Factors Influencing Users’ to Adapt Shariah Mobile Financial Services in an Emerging Economy: A Case Study on Bangladesh.
Salma Akter, Zawadul Hoque Chowdhury, Taj Ashrafi
Int. J. of Islamic Marketing and Branding (Inderscience)
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2024 | |
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'Impact of Social Media Viral Marketing on Consumer Purchase Behaviour: A Case Study on Facebook in an Emerging Economy,'
Salma Akter, Amena Khatoon, and Bushra Humyra Esha
Bangladesh Journal of MIS
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2024 | |
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Staying Afloat in F-commerce Platform in an Emerging Economy: A Case Study on Fashion Tunnel.(2023)
JF Shetu, S Akter, FB Mahbub
3rd Pritam Singh Memorial (PRISM) Conference on Reimagining the Future of …
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2023 | |
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Mastering Cloud Kitchen Dynamics: Pizza.us Basabo's Path to Prominence.(2023)
S Akter, R Azizur
3rd Pritam Singh Memorial (PRISM) Conference on Reimagining the Future of …
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2023 | |
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Adaptation of Telemedicine during the COVID-19: Evaluating Perceived Quality and Acceptance. (2023)
S Akter, T Kabir, P Nurun Nahar
BUFT Journal of Business & Economics (BJBE) 4 (1), https://doi.org/10.58481 …
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2023 | |
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Rivalry between traditional market and social commerce market and brief study of consumer tendency: An empirical evidence (2023)
N Hossain, K Imran, A Salma
Romanian Journal of Economics 56 (1)
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2023 |